Experience a business degree designed for the future of luxury, customer experience, and global business. 
From day one, you'll build a strong foundation in business while exploring what makes luxury brands and exceptional customer experiences stand out. You'll study subjects including marketing, finance, management, consumer behaviour, digital business, and experience design, alongside emerging areas such as AI, sustainability, luxury branding, and analytics. In Year 3, you'll choose between an internship or study abroad experience before returning for an exciting final year focused on leadership, innovation, entrepreneurship, and real-world industry projects. This is more than a business degree—it's a future-focused education designed to prepare you for careers across the global luxury and experience economy.   

Year 1: Build Your Business Foundations 
Develop the core business knowledge every successful leader needs, including accounting, marketing, information technology, quantitative methods, and communication. Alongside these fundamentals, you'll begin exploring luxury markets, consumer psychology, experience design, and digital business, giving you an early insight into the industries you'll work in.   

Year 2: Apply Your Knowledge 
Build on your business foundation with modules in management, finance, human resource management, business economics, luxury brand marketing, digital marketing, AI, ethics, and sustainability. You'll begin applying your knowledge to real-world business challenges while developing the skills required by today's luxury and experience-led organisations.   

Year 3: International Internship or Study Abroad 
Choose the experience that best matches your ambitions. Spend the year completing an industry internship or studying abroad through one of our international partner institutions. Whichever path you choose, you'll develop valuable global experience, broaden your cultural awareness, and build the confidence and professional network to support your future career.   

Year 4: Leadership, Innovation & Industry 
Your final year focuses on advanced business and leadership skills, with modules including entrepreneurship, strategy, analytics, emotional intelligence, revenue management, luxury travel, wellness, event management, and elite client management. Through industry projects, keynote speakers, and practical assignments, you'll graduate ready to lead in the global luxury and experience economy.  

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• Ireland's first undergraduate degree in Global Luxury and Experience Management.   
•  Combine international business with luxury, innovation, and experience management.   
•  Choose between an international study abroad experience or industry internship.   
• Develop future-focused skills in AI, sustainability, digital business, and luxury branding.   
•  Learn from industry experts through live projects and guest lectures.   
• Graduate ready for careers across the global luxury and experience economy.  

Graduates will be well positioned for careers in areas such as:  

• Luxury Brand Management  
• Customer Experience (CX) Management  
• Marketing and Digital Marketing  
• Business Development  
• Event and Experience Management  
• Luxury Retail Management  
• Tourism and Destination Management  
• Aviation and Travel Services  
• Client Relationship Management  
• Real Estate and Property Services  
• Consultancy  
• Entrepreneurship  
• Project Management  
• Future-Focused Skills  

Throughout the programme, you'll develop a highly transferable skillset that is valued across industries, including:  

• Business strategy and leadership  
• Luxury brand and consumer insight  
• Customer experience design  
• Marketing and digital communications  
• AI and digital transformation  
• Sustainability and responsible business  
• Data analysis and business decision-making  
• Innovation, creativity, and problem-solving  
• Global communication and intercultural awareness  
• Professional Recognition & Further Study  

As a graduate of this Level 8 honours degree, you'll be well prepared to progress to postgraduate study in business, management, luxury brand management, marketing, entrepreneurship, tourism, or related disciplines. The programme also provides an excellent foundation for careers in organisations where premium customer experiences, innovation, and business excellence are at the heart of success.  

 

 

Study Abroad – Expand Your World 

Transform your education through international study and cultural discovery. 

In Year 3, you will have the opportunity to study abroad at one of our international partner universities, immersing yourself in a new academic environment while experiencing life in another part of the world. This transformative experience allows you to broaden your horizons, gain fresh perspectives, and develop a deeper understanding of global business, luxury, and experience-led industries. 

Studying abroad is about much more than earning academic credits. It's an opportunity to challenge yourself, embrace new cultures, and grow both personally and professionally. As you navigate life in a different country, you'll build independence, resilience, and adaptability - qualities that are highly valued by employers in today's interconnected global marketplace. 

You'll have the chance to form lasting friendships with students from around the world, expand your international network, and create unforgettable memories that will stay with you long after graduation. Whether you're exploring a new city or experiencing diverse cultural traditions, your study abroad journey will enrich your education and help you develop a truly global outlook. 

Industry Internship – Gain Real-World Experience 

Turn your passion into professional experience and accelerate your career.
In Year 3, you can choose to complete an industry internship, giving you the opportunity to apply your knowledge and skills in a real-world business environment. This hands-on experience allows you to bridge the gap between theory and practice while gaining valuable insight into the dynamic world of luxury and experience management. 

Working alongside industry professionals, you'll contribute to meaningful projects, develop practical business skills, and gain first-hand exposure to the challenges and opportunities that shape today's global marketplace. An internship provides invaluable experience that enhances your confidence, strengthens your professional capabilities, and helps you discover where your interests and talents can lead. 

Beyond building your CV, you'll have the opportunity to establish industry connections, expand your professional network, and gain a clearer understanding of your future career path. Many students find that their internship experience becomes a defining moment in their professional journey, helping them stand out to employers and enter the workforce with confidence, experience, and a competitive edge. 

By combining academic learning with practical industry exposure, you'll graduate with the skills, knowledge, and professional experience needed to succeed in the fast-paced and evolving luxury and experience sectors.

As Ireland's first undergraduate degree in Global Luxury and Experience Management, this innovative programme is built on the internationally recognised reputation of Shannon College of Hotel Management and the academic excellence of the University of Galway.  

Global Recognition 
Shannon College is part of the University of Galway, which was ranked among the Top 50–100 institutions globally for Hospitality & Leisure Management in the QS World University Rankings by Subject 2026. This recognition reflects the University's excellence in teaching, industry engagement, and graduate outcomes.  

Industry Connections 
For over 75 years, Shannon College has worked closely with industry to develop programmes that respond to changing business needs. Building on this legacy, the Bachelor of Business Studies (Global Luxury and Experience Management) has been developed in collaboration with industry to prepare graduates for careers in the evolving global luxury and experience economy.  

A New Era for Business Education 
As Ireland's first undergraduate degree of its kind, this pioneering programme combines Shannon College's heritage in customer-focused business education with a forward-looking curriculum shaped by innovation, digital transformation, sustainability, and the future of luxury business.  

 

Orla Cullinane 
Stella Sloane 
David O Donovan 
Dr Finian O Driscoll
Dr Clément Desbos  
Tracy Hegarty 
Celine Ryan 
Dr Sean T Ruane 
Loraine Kavanagh 
Adrian Sylver 
Suzanne Kennedy 
Deborah O Hanlon  

The Bachelor of Business Studies (Global Luxury and Experience Management) has been designed to prepare graduates for the future of business through a dynamic, interactive, and internationally focused learning experience. Combining business theory with real-world application, students develop the knowledge, creativity, and leadership skills needed to succeed in luxury and experience-led industries.  

How Will I Learn?  

Industry-Led Learning  
Learn from experienced academics and industry professionals through guest lectures, masterclasses, and live industry projects that bring business concepts to life.  

Real-World Business Projects  
Apply your learning to practical challenges, working individually and in teams to develop innovative solutions for real business scenarios.  

Global Experience  
Choose between an international study abroad experience or industry internship in Year 3, developing valuable global insight, cultural awareness, and professional experience.  

Future-Focused Curriculum  
Explore contemporary topics including luxury branding, customer experience, AI, digital transformation, sustainability, innovation, entrepreneurship, and business strategy.  

How Will I Be Assessed?  

Assessment is designed to reflect the way you'll work in industry and includes a combination of:  

• Individual and group projects  

• Presentations and pitches  

• Case studies and business reports  

• Continuous assessment  

• Practical industry-based assignments  

• End-of-semester examinations (where appropriate)  

Throughout the programme, you'll receive regular feedback to support your academic, personal, and professional development while building the confidence, communication, and leadership skills sought by employers worldwide.  

For course enquiries, please contact a member of our Marketing Team.  

Sarah O’Mahony 
Marketing Manager  
E. sarah.omahony@universityofgalway.ie  
T:00353 91 497 211 

Emma Daly  
School Liaison Officer 
E. edaly@universityofgalway.ie  
T:00353 91 497 216 

Joan Markham  
Admissions Officer  
E. joan.markham@universityofgalway.ie      
T:00353 91 497 212  

Q: Why has Shannon College launched this new degree? 
A: As the global luxury and experience economy continues to grow, businesses are seeking graduates with expertise in customer experience, innovation, digital transformation, and luxury brand management. Building on over 75 years of excellence in business and hospitality education, Shannon College developed this pioneering programme to prepare graduates for the future of these exciting global industries.  

Q: What makes this degree different from other business degrees? 
A: This is Ireland's first undergraduate degree in Global Luxury and Experience Management. It combines a strong Level 8 business education with specialist knowledge in luxury, customer experience, innovation, digital transformation, and sustainability. Designed in collaboration with industry, the programme prepares graduates for careers in the rapidly growing global luxury and experience economy.  

Q: What is the difference between the BBS in Global Luxury and Experience Management and Shannon College's other undergraduate degrees? 
A: While all three programmes provide a strong foundation in business, each has a different focus. The BBS (International Hotel Management) specialises in hotel management, the BComm (International Hotel Management) combines hospitality with a final-year business specialism at the University of Galway, while the BBS (Global Luxury and Experience Management) is designed for students who want to build careers across the wider luxury and experience economy, including luxury brands, tourism, retail, events, premium services, and customer experience.  

Q: Do I need to have studied Business, Economics or Accounting before applying? 
A: No. The programme is designed for students from all academic backgrounds. Business concepts are introduced from first principles, and students receive the support they need to develop their knowledge and confidence throughout the programme.  

Q: Will I have the opportunity to study or work abroad? 
A: Yes. In Year 3, you'll choose between an international study abroad experience or an industry internship, giving you the opportunity to gain valuable global experience while developing your professional and intercultural skills.  

Q: What careers could this degree lead to? 
A: Graduates will be equipped with a versatile business skillset that prepares them for careers across the global luxury and experience economy. Opportunities may exist in areas such as luxury brand management, customer experience, marketing, tourism, aviation, events, retail, real estate, consulting, entrepreneurship, and many other premium service industries.  

Q: Is this a recognised honours degree? 
A: Yes. This is a Level 8 Bachelor of Business Studies (Honours) degree awarded by the University of Galway, providing an excellent foundation for graduate employment or further postgraduate study.  

Q: Can I continue my studies after graduation? 
A: Yes. As a Level 8 honours degree graduate, you'll be eligible to apply for a wide range of postgraduate programmes in areas such as business, marketing, management, entrepreneurship, luxury brand management, tourism, and related disciplines, subject to the entry requirements of individual programmes.  

Q: Where will I study? 
A: The programme is delivered at Shannon College of Hotel Management campus in Shannon Co. Clare, part of the University of Galway, where you'll benefit from a close-knit learning environment, strong industry connections, and an internationally recognised reputation for business education.  

Minimum Entry Requirements
Minimum Grade H5 in two subjects and passes in four other subjects at O6/H7 Level in the Leaving Certificate, including Irish, English, Mathematics, a third language, and any two other subjects recognised for entry purposes. Additional requirements:

Additional Requirements

Interview Details - All applicants must attend a selection interview, for which up to 300 points may be awarded. Shannon College will contact all students directly by post after the CAO closing dates to arrange their interview. Please notify Shannon College’s Admissions Office if you do not receive correspondence shortly after the CAO closing dates. Interviews are normally held in April and July. Courses are not restricted.

The following information will appear on all UG course pages in the ‘Entry Requirements’ section. You do not need to edit.

Alternative Pathways

The Access Centre at University of Galway provides a number of alternative entry routes to undergraduate programmes. See below some useful links:

• QQI/FET/FETAC Places
• Mature Students
• Access and Foundation programmes
• HEAR Scheme
• DARE Scheme

Other Qualifications
If you are a school leaver presenting results other than Leaving Cert results, please review the entry requirements relevant to you:

• A Level students
• International Baccalaureate students
• EU students

For applicants whose first language is not English, it is important to check our English Language Requirements.

Admissions Office
Our Admissions Office provides additional detail relevant to CAO applicants including key dates, FAQs and instructions for non-school leavers.

Irish and European (EU/EFTA/UK) Applicants

Apply via the CAO. See the CAO Handbook for useful information on applying through the CAO.

Mature Applicants
Apply via the CAO by 1 February. To apply for a place as a mature student, you must be 23 years of age on or before 1 January of the year of entry. Further information available here.

QQI/FET/FETAC Applicants
Apply via the CAO. See our QQI/FET/FETAC Applicants page for information on places available and entry requirements.  

Course Type	Year	EU Tuition	Student Contribution	Non-EU Tuition	Levy	Total Fee	Total EU Fee	Total Non-EU Fee

Costs  
Accommodation – for the 2026 2027 academic year, year 1 students are living in Thomond Village, old cratloe road and Cratloe wood student village, old cratloe road, Limerick. This purpose built student accommodation is privately managed by PMI. It offers a range of bedroom options to include, twin, single, double and ensuite rooms. Each apartment has 3 bedrooms and a shared living space. Both accommodations offer on site security, reception and maintenance.   

Costs range (per student per year) from €5,110 to €6,730 approx.  
Please see links here   
Booking fee is €400  
Uniforms - €697 
Books – approx. €160. Most books are available online and in the college library. You will be required to purchase some lecture packs during orientation   

Update link in fee regulations.   

The above summary is based on 2026/2027 costs and expenses. However, there may be changes in costs for the 2027/2028 academic year. 

At Shannon College of Hotel Management, we are committed to recognising talent, rewarding achievement, and supporting students to reach their full potential. A range of scholarships are available for Irish, EU, and international students, helping to make a Shannon College education even more accessible.  

University of Galway Excellence Scholarship 
As part of the University of Galway Excellence Scholarship Scheme, two scholarships are awarded annually to high-achieving students entering Shannon College undergraduate programmes.  

Award Value: €1,500  

Scholarships are awarded based on exceptional performance in the Leaving Certificate or A-Level examinations.  

Shannon College Hospitality Rising Star Scholarship 
This prestigious international scholarship recognises students who demonstrate outstanding academic achievement, passion for hospitality, and strong potential for future success in the industry.  

Award Value: €15,000, distributed across Years 1, 3 and 4 of the programme.  

No additional scholarship application is required. Recipients are selected through the admissions and interview process.  

Shannon College Global Achievement Scholarship 
Designed for high-achieving international students, this scholarship recognises academic excellence, ambition, and a commitment to personal and professional success.  

Award Value: €5,000  

No additional scholarship application is required. Recipients are identified during the admissions process.  

The Address Collective Excellence Scholarship 
The Address Collective Excellence Scholarship supports high-achieving undergraduate students who qualify for SUSI funding and are pursuing studies in hospitality, business, or related fields.  

Award Value: €2,000 per student (€1,000 in Year 1 and €1,000 in Year 3)  

Four scholarships are awarded annually, helping students achieve their educational and career ambitions.  

Kilkea Castle Scholarship 
Open to both domestic and international undergraduate students, the Kilkea Castle Scholarship recognises academic potential and a commitment to excellence in hospitality education.  

Award Value: €2,000  

Four scholarships are available each year for students commencing their studies at Shannon College.  

Additional Scholarships & Awards 
Throughout their studies, students may also have opportunities to apply for or be recognised through a range of scholarships, prizes, and industry-sponsored awards supported by Shannon College alumni and hospitality partners. In 2026, more than €30,000 in scholarships and awards were presented to graduating students in recognition of academic excellence, leadership, and achievement.  

Students applying for full undergraduate degree programmes from outside of the European Union (EU), and who are liable for full non-EU tuition fees, should apply online via Apply to University of Galway. Our application portal opens on the 1st October each year for each the following September.   

Further Information
Please visit the international application webpage for further information on closing dates, documentation requirements, application fees and the application process.  

 Please contact Joan Markham – Admissions Officer at Shannon College of Hotel Management - joan.markham@universityofgalway.ie if you have any queries or need more information.